Inspired Insider With Dr. Jeremy Weisz | Ecommerce Interviews | Entrepreneurship | Inspirational Stories | Business Lessons

John Li is the Co-founder of PickFu, a do-it-yourself consumer research platform that instantly connects you to real people with relevant opinions. He helps businesses apply consumer insights to accelerate success. Before PickFu, John held different executive roles at Microsoft. He has a BS in electrical engineering and computer science from the University of California, Berkeley. He is also the Co-founder of Menuism, an online dining community and the web's largest aggregator of online restaurant menus.   In this episode… Do you have a business idea but are scared of investing your time, money, and resources in launching it because of the fear of failure? What can you do to prevent this from happening?  If you’re a business founder, there is nothing more devastating than poor reception and market response. John Li recommends doing split testing and consumer research to get actionable pre-launch feedback and know what sells before producing and selling it. He shares how he helps people get reliable consumer r