Inspired Insider With Dr. Jeremy Weisz | Ecommerce Interviews | Entrepreneurship | Inspirational Stories | Business Lessons

Laura Bergheim is the Founder and CEO of Wordsmithie, a content marketing agency providing content development and strategy services. She is a writer, editor, content strategist, and entrepreneur with extensive experience with all media formats. Laura has written for global technology, retail, healthcare, travel, and financial industry brands.  Before Wordsmithie, Laura was the Senior Program Manager for Content Strategy at Google, responsible for creating and managing site and customer support content for Google Ads and other monetized products. She founded two agencies, served as Creative Director at Resource Interactive (now part of IBM), and managed a 20+ person feature-writing team at Lycos. She is also the author/co-author of eight non-fiction books and two novels. In this episode… Are you trying to get the attention of your target audience and convert them into customers? The secret to success lies in how you tell your brand's story. So how can you craft the messages that accomplish your brand goals an