Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · Ep 293: Rates High, Inventory Low, Good Luck!In this episode, Kevin Oakly, Beth Russell and Julie Jarnagin celebrate the release of Julie’s new book “Building Certainty: Content Marketing for Home Builders”! Julie shares her inspiration for writing the book and gives an insight into what one can expect to gain from reading the book! They discuss the most effective marketing strategies including digging deeper and getting personal. Together they agree that the last few weeks have all been a catch 22: rates are high, inventory is low and good luck with that.Story Time (02:20)Julie has released her book which you can buy here!Kevin was impressed by the sale methods used by an insect exterminator and thinks his methods should be examined by sales people.Beth: Seesaw - the best marketers balance in the middle.News (25:0)When will mortgage interest rates drop? 3 factors influencing rates now (https://apple.news/AjwJMht5sSMeBX-8d3oBivg)A fight erupts in U.S. housing market as deteriorated af