Inspired Insider With Dr. Jeremy Weisz | Ecommerce Interviews | Entrepreneurship | Inspirational Stories | Business Lessons

Kara Brown is the Founder and CEO of LeadCoverage, a B2B marketing firm specializing in lead generation in the supply chain space. She has an impressive marketing background and was one of the early employees at Echo Global Logistics. Under her contribution, Echo exhibited rapid growth, leading to its successful public listing in 2009. Beyond her work at LeadCoverage, Kara continues to make career strides, demonstrating her communications prowess while managing a significant crisis at a Nashville-based supply chain management company. In her move to Atlanta in 2016, she fostered business growth and played an instrumental role in cultivating the city's female entrepreneurs. She also co-founded CloseHer, an initiative aimed at establishing a supportive community for women in sales. In this episode… Navigating the world of B2B marketing and lead generation in the supply chain market requires a deep understanding of client needs, innovative strategies, and effective follow-up techniques. Kara Brown, a seasoned ma