Managing Marketing

Stephen Wright is the Global Media Lead for TrinityP3. He was also the Director of Programmatic Media and he shares what he has identified as the three key challenges stopping programmatic media from achieving its full potential for advertisers. Stephen also shares how many of these are being addressed to make programmatic more accessible for non-tech marketers, less complex and more transparent and accountable in the marketing mix. https://www.trinityp3.com/2021/01/problems-with-programmatic/