Managing Marketing

Simon James-Williams is the Managing Director of Carat ANZ and he discusses with Darren addressing the issues and challenges facing media agencies including building trust and delivering transparency, the role of Brand Safety as brand love and the move from media cost to media value. He also shares the work Carat has produced on the trends of the Expanding Connectivity in 2019 available here. https://www.carat.com/global/en/news-views/the-year-of-expanding-connectivity-carat-ten-trends-2019/ https://www.trinityp3.com/2019/06/issues-facing-media-agencies/