Managing Marketing

Will Scully-Powers is the Chairman of Datarati and the CEO of Pascal. Here Will and Darren discuss Big Data versus Small Data and the role of first, second and third-party data. The role of data in transforming organisations to be customer-centric or customer first and how privacy issues around data will be transformed by technology like blockchain. https://www.trinityp3.com/2018/06/big-data-small-data-first-second-third-party-data/