Managing Marketing

Glenn Granger, CEO at Marketing QED, talks data with Darren and its role in informing fact-based decision making rather than simply relying on intuition. They discuss the challenges, processes and benefits of taking a Math Men approach to marketing instead of the traditional Mad Men-style. And provide insights into why we work the way we do and how to improve. https://www.trinityp3.com/2015/08/data-intuition-decision-making/