Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · Ep 294: Marketing Is Like An OnionIn this episode, Andrew Peek, Beth Russell and Julie Jarnagin discuss the blend of being both coach and strategist but that it’s okay to choose one path and go for it: don’t be someone you’re not, be the best version of you! Beth shares that her favorite marketing phrase is “marketing is like an onion" meaning there are layers and layers to be pulled back and discovered.  At the end of the day, they agree that the unpredictability of the market may just be the new normal.Story Time (08:01)The wrong tile was installed in Beth’s house but luckily was credited back the cost. Her second story is that people forget sales priorities are different from marketing priorities and if leadership doesn’t recognize that, it leads to chaos.Julie has been taking over some builders while Jackie is out and is having to flip mindsets from coach to strategist.Andrew finds he has more patience for the technical work in the morning and the more personable work in the after