#eventicons - Meet The Icons Of The Events Industry (audio)

Today we’re introducing a success story about a virtual product launch. Socio managed to elevate their virtual event and turn it into a full-scale virtual hackathon. Their goal was to create a collaborative environment and move the community forward as a whole. And not only did they manage to do that, but they became such a success, that the levels of engagement are still up over a month after the event. So how did Socio do it? How did they come up with creative ways to engage sponsors and engage the community at such a high level? Well, that’s exactly what this week’s episode of #EventIcons is all about! Joining our incredible host Will Curran are Corey McCarthy, the CMO os Socio, and Yarkin Sakucoglu, the co-founder and CEO of the company. And today, they’re teaching us all about their strategy to create a virtual product launch and turn it into a smashing success. So if you’re still confused about the ins and outs of virtual event planning strategy and can’t belive virtual events have tremendous potential,