Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · Ep 295: Utilizing Meaningful Information to Create Impactful Content with Barbara WrayIn this episode, Kevin Oakley sits down with Barbara Wray, the Senior Vice President of Strategic Growth at Wick Marketing. Barbara shares an inside look at their nationwide study of new home buyers and shares the process that led them to inspect the attitudes, aspirations and motivations instead of just looking at the demographic. They discuss the results from the survey and share their thoughts on both the positive and negative outcomes as well as the results that builders should pay the most attention to.Kevin and Barbara discuss:Wick Marketing’s investment in a nationwide study to learn more about the attitudes, aspirations and motivations of today’s new home buyers. You can play with the results here: https://wickmarketing.com/research/ Foregoing the typical demographic method and finding a more meaningful approach to get at the heart of people buying homes.The trust gap towa