Pr Resolution Podcast

In episode 40 Stella interviewed Rebecca Jolly and Joe Bellioti; the authors of best-selling book; ‘How Music Grows Brands’. They discussed the benefits music can have on a brands business but what about the other side of the partnership? The music artist. How does the involvement of a track in a PR campaign, advert, or TV show affect the artist? What does it mean to the target audience? Can it make or break an artist? In this episode, Stella Bayles interviews Jelena Grozdanich, director of film and television at Columbia Records to find out. Jelena explains how, just like brands, artists also have audience objectives & how the right partnership can be very powerful for both parties. She shares the benefits of working with new artists and how finding a match of niche interest points between both parties can be mutually beneficial as often ‘niche interest points’ = a passionate and very engaged audience. Jelena explains the changes to her role as the music industry has changed and what she expects to see eme