Sunny Side Up

Episode Summary In this episode of Sunny Side Up, host Ryan Schimmel engages in an enlightening conversation with Zari Venhaus, Vice President of Corporate Marketing Communications at Eaton. Zari, a seasoned professional in product marketing, brand management, and audience-focused marketing, delves into the intricate landscape of a marketer's content strategy. The discussion centers around the crucial aspects of understanding target audiences, setting clear objectives, and integrating generative AI into marketing efforts. Zari underscores the significance of balancing creativity and process, noting that a strategic foundation is essential for successful execution. The dialogue delves into leveraging AI tools for enhanced efficiency, while Zari also acknowledges the need for cautious optimism as AI's legal implications are navigated.  About the Guest As Vice President of Corporate Marketing Communications at Eaton, Zari is responsible for driving enterprise brand positioning, content strategy, and mark