Managing Marketing

Murray Howe founded Marktects, which helps align marketing with the business bottom line. From a business perspective, there is often a negative conversation about marketing, from referring to it as the colouring-in department or the black hole of the budget. Survey after survey talks of the dissatisfaction CEOs have with their CMOs, and the industry points to the short tenure of the CMO as a symptom and a cause. But marketing, well executed and well positioned within any organisation, can drive customer-led growth. So why is this misalignment between business and marketing, and what can be done about it? Murray discusses the gap between marketing and business and shares how this can be closed by repositioning ‘brand and comms’ to an engine of customer-led growth. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkc