Leading In Business Podcast

Veteran entrepreneur Christian Cotichini is the Co-founder and CEO of HeroX. This revolutionary organization empowers anyone to crowdsource the solutions to their most urgent challenges and incentivizes innovators from around the world to compete to solve them. Through this platform, NASA has already challenged coders to speed up its supercomputer, Land O’Lakes has called on investors to develop drone technology to assist in agriculture, and NBC has sought new designs for its iconic peacock logo, just to name a few examples.  HeroX was co-founded in 2013 by Christian, Peter Diamandis & Emily Fowler to democratize the innovation model of their existing company, XPRIZE, which was designed to offer huge financial incentives for groundbreaking innovations in science, technology, and engineering. In 2004, XPRIZE was responsible for incentivizing the first private suborbital spaceflight, by rewarding the triumphant developers of SpaceShip One with $10 million dollars. Using HeroX, anyone can post a challenge a