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Ashton Shanks is the Founder and CEO of Hemon Media Group, a boutique direct-response agency specializing in testing and feedback looping to scale medium and large accounts with precision and maximum ad efficiency. Ashton is the Founder of HemonX, which teaches marketers how to manage ad spending, and also the Founder of Hemon Staffing, which connects skilled marketers with businesses that need their help.  Ashton has been honored as a speaker at AdWorld, Affiliate World, and GeekOut, where he has shared his unique approaches to digital marketing with other founders and marketers. He previously served as the CEO of Traffic and Funnels, which helps high-level consultants, coaches, and experts develop lead-generation machines to scale their businesses to seven figures a year. In this episode… Are you looking to take your marketing to the next level? Direct-response marketing may be what you're looking for.  This type of marketing is all about eliciting a specific response from your audience and can be highly ef