Fm Evolution

SummaryOn this episode of Service Evolution, host Shawn Black is joined by Jim Robinson, the CEO of CGP Maintenance and Construction Services, as well as an author, speaker, certified business coach, and chairman of a nonprofit organization. Shawn and Jim have an insightful conversation on today’s evolving marketing landscape and how businesses can stand out in an increasingly overcrowded marketplace. They discuss the transformations sweeping throughout the marketing world, including an estimated forty-percent increase in marketing messages last year alone. They also consider audience engagement and its undeniable significance in today’s digital realm before providing a few strategies and tactics for increasing engagement with your target audience.Show Notes(1:00) The Evolving Marketing Landscape(6:43) Adding Value through Authenticity(10:49) Using Storytelling to Engage Your Audience(14:00) Authenticity in Messaging(21:57) Leveraging User-Generated Content (27:29) Using Data-Driven Insights to Engage Your Au