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Jonathan Peress is the President and CEO of ProMedia, a full-service, tech-enabled marketing agency specializing in cost-per-acquisition, direct-response, and alternative media.Under his leadership, ProMedia's annual revenue has grown by more than 120% each year, earning the agency the 10th Fastest Growing Small Business in America award from Entrepreneur Magazine and recognition in the Inc 5000 list of fastest-growing businesses for three consecutive years.  Before ProMedia, Jonathan was a member of Viacom’s industry, leading the DRTV sales team and working closely on Comedy Central, Spike TV, LOGO, and Vh1. In 2020, he was named one of South Florida’s Top 40 under 40 by the South Florida Business Journal. In this episode… Having a well-built online presence has become critical for business success. How can you effectively employ direct-response marketing as a growth strategy? According to Jonathan Peress, a leader in tech-enabled marketing and alternative media, creating an effective direct-response campaig