Agency Intelligence

In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht teaches you how to determine what type of business you should target for prospecting. In other words, Charles will teach you the step-by-step process he takes his 1-on-1 coaching clients through to determine their own most profitable micro-niche focus. This is the topic Charles gets asked about most, which is why he gets very detailed in the process of it in this episode. Episode Highlights: Charles explains the difference between a niche and a micro-niche. (1:48) Charles shares that if you do not know what you are targeting, then everything is a target. (5:00) Charles explains that you can be passionate about other things, but it does not necessarily have to be your micro-niche. (7:30) Charles shares that micro-niching means you are focusing only on a specific area of a niche and not different areas. (11:16) Charles explains that it is important to consider your geographic territory when creating a micro-ni