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Lee Benson is the Founder and CEO of Execute to Win (ETW) and EXECUTE™ MasterMINDs — companies dedicated to helping businesses create value effectively. With over 30 years of experience in business, including experience founding seven companies with exits ranging from a few million dollars well into nine figures, he is a value creation expert. Lee developed the innovative MIND Methodology (Most Important Number and Drivers Methodology) — a business operating methodology designed to strengthen teams by aligning every action with their core objectives — which has seen teams he works with accelerate their growth and impact. He is also a sought-after speaker, best-selling author, and a strong advocate for continuous improvement and innovation.  In this episode… What actionable steps can you take to improve your processes and help your team work better to accelerate your growth as a business? According to Lee Benson, a seasoned expert in value creation, traditional goal-setting does not stand the test of time when