Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · Ep 309: Killer CaffeineIn this episode, Andrew Peek is joined by Julie Jarnagin and Beth Russell! The team discusses marketing blunders that, despite going through many hands, still lead to a miss… or fatality. They stress the importance of doing marketing research beforehand for the success of a new community and how the littlest detail can make the most impact. Together they agree you should NOT focus only on one metric but do your own research and find other metrics as well as look into the numbers yourself.Story Time (02:48)Andrew brings up the story of someone dying from drinking too much caffeine from the Panera Bread supercharged lemonade.Beth shares what toilet paper holders can teach us.Julie asks the group “How is a coming soon community in a new market different than a coming soon community in existing market?”The News (22:00)Nearly 70% of prospective buyers would buy a haunted house if it checked all their boxes (https://zillow.mediaroom.com/2023-10-24-Nearly-70-of-prospec