#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Kevin Moehlenkamp talks with Jason Barnard about branding: essential ingredient, not just decoration. Kevin Moehlenkamp is CEO of Garrand Moehlenkamp, an author and brand zealot. Kevin has built his career around brands. As a designer, writer and creative director, he has worked with many of the best companies and people in the industry. As Chief Creative Officer and CEO, he has led work for some of the country’s most memorable brands: “America Runs on Dunkin’,” “It’s not TV. It’s HBO.,” “Visa. It’s Everywhere You Want to Be”. Branding is the crucial element that shapes a company's identity and paves the way for its success. It plays a crucial role in building an emotional connection with customers and differentiating your business in a saturated market. The impact of effective branding is immense and should never be underestimated. In this super insightful episode, Kevin Moehlenkamp explores the power and significance of branding in today's digital landscape. He emphasises the importance of reaching