Fm Evolution

SummaryJoin hosts Shawn Black and Jim Robinson as they explore the essentials of content marketing, advanced strategies like account-based marketing (ABM) and artificial intelligence (AI), and the transformative power of workshops. In this enlightening episode, special guest and marketing guru Sarah Noel Block expands on the art of content marketing in the B2B realm and unearths actionable insights that will elevate your B2B content marketing game.Show Notes(1:54) Introduction to Sarah Noel Block(3:04) An Explanation of B2B Marketing(8:57) Types of Highly Effective Content(11:50) Approaching Companies Not Focused on Marketing(16:43) About Account-Based Marketing(20:08) How Modern Marketing Is Utilizing AI(26:10) Strategies for Implementing ABM and AI(28:45) Closing ThoughtsLinksShawn BlackJim Robinson CGP Maintenance and ConstructionSarah Noel BlockTiny MarketingQuotes“It’s all about the value. Are you actually understanding who your customer is, what their challenges are, what their triggers are that gets th