Managing Marketing

Kirsty Muddle is the CEO of dentsu Creative Australia and New Zealand and Cate Stuart- Robertson (AKA CSR) is the Chief Client Officer at dentsu Creative. Both have extensive experience in media and advertising with a particular creative focus, and recognised leaders in the industry. A lot of time and effort is expended by advertising agencies extolling their creativity. It is, after all, one of the creative industries. Increasingly the conversation is now turning to the role and value creativity plays in delivering growth through initiatives like the Advertising Council of Australia’s Growth Agenda with the Australian, but also efforts to measure this value being launched by a few holding companies. Both Kirsty and CSR share their perspectives on the changeling application of creativity in marketing, beyond advertising and the challenges and efforts to build creative capability and momentum within organisations. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on