Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · Ep 311: The Root of the IssueFor this episode, it’s the Beth and Julie show! Kevin is out sick so Beth Russell and Julie Jarnagin take charge and jump into discussion on builders who are overcomplicating their marketing and urge builders to ask themselves “What is the goal?” and build your strategy from there! They dive deeper into setting goals for the next year and Julie suggests before making goals for the upcoming year, reflect on last year's goals and what was actually accomplished. Beth requests you share your goals for next year in All Access!Story Time (02:53)Beth urges builders to not overcomplicate it. Get to the root issue and ask yourself “What's your goal?”Julie has noticed all of her builders preparing for their 2024 goals and suggests that they reflect on last year's goals before setting new ones.The News (12:42)2024 Looks to Be a Defining Year for the Ad Market (adweek.com/brand-marketing/2024-defining-year-for-ad-market/)Reshaping the American Dream: Millennials and G