Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · Ep 313: Chatbot ControversyIn this episode, Kevin Oakley is joined by Julie Jarnagin and Andrew Peek. The team starts off by giving controversial opinions on chatbots and discuss the idea that it’s better to be good at a lot of different things than the best at one thing. Together, they give their thoughts on Tiktok marketing and the way builders do it wrong.Story Time (03:14)Kevin says he doesn’t think that homebuilding sites have ever had chatbots, and doesn’t think people would want it.Julie listened to a marketing podcast where the host, Rory Suthrerland suggested it’s more important to be really good at a couple of interconnected things rather than the BEST at one thing.”Andrew talks about Google ads and the relationship between budget and your average CPC.The News (25:33)No One Cares About Your Community Name (https://www.doyouconvert.com/blog/no-one-cares-about-your-community-name/)Texas commissions lawsuit targets teams, associations  https://www.realestatenews.com/2023/11/14/