Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · Ep 314: RoadblocksDue to Thanksgiving, Kevin Oakley takes on this episode alone! He covers the three main roadblocks that marketers face as they grow in their leadership ability. You can read a summary of each roadblock below: Street Cred:  It's not just about having skills and insights; it's about demonstrating them in tangible ways. The challenge here is overcoming skepticism that might stem from predecessors' failures or a history of ineffective marketing roles within your company. It's about showing real, measurable impact - turning skepticism into belief through small but significant victories. Remember, it's not just about doing your job well; it's about being seen as doing it well. Once you have it, you also have to use it and take a risk on the next big initiative.Influence: The essence of leadership in marketing isn't just about external messaging and campaigns. It's critically about influencing those within your organization. You need to win over not just your team but other