Market Proof Marketing: New Home Builder Marketing Insights

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Beth Russell and Julie Jarnagin! The team discusses the different tools we use day to day and how often we don’t use them to their full potential and instead turn to something else. They talk about how problems and mistakes build up at corporations and no one does anything about it until it’s too late and how we need to “stop licking the paw” and address the issues. The team also talks about the difference between a person who is good at analyzing vs someone who is good at strategizing.Story Time (04:15)Julie talked with a builder who said that their goal for 2024 wasn’t to add a bunch of new tools but to figure out how to use what they have better.Andrew says you can’t market town homes the same way you market single family homes. Beth has found a correlation between her dog who continues to lick his injured paw and people who know that something isn’t working at a corporation but no one does anything about