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Faizan Syed is the Founder and CEO of East River, an Effie Award-winning full-service digital marketing agency. With a diverse global client footprint, East River serves an array of sectors including healthcare, beauty, confectionary, pharma, technology, beverage, real estate, and financial services. Its past clientele boasts prominent companies such as Oreo, Cadbury, Unilever, and Pizza Hut, among many others. Before establishing East River, Faizan brought his expertise as an investment banker and business analyst at General Motors to the digital marketing sphere. With a full-time in-house team of about 100 employees, East River serves clients across the US, UK, the Middle East, and Australia. In this episode… In the realm of digital marketing, big-brand campaigns are experiencing a revolution. This seismic shift is not just about adapting to the online landscape but about harnessing its power, driving engagement, and translating it into tangible results.  Enter Faizan Syed, the brilliant mind behind East Ri