Inspired Insider With Dr. Jeremy Weisz | Ecommerce Interviews | Entrepreneurship | Inspirational Stories | Business Lessons

James Lindsay is the Founder and CEO of Rap Snacks, a snack foods company that features hip-hop artists on its products. The brand has partnered with some of the most recognizable names in the rap game, including Cardi B, Migos, Lil Boosie, Rick Ross, Master P, and Romeo, making it one of the most visible hip-hop geared snack products over the last few decades.  James has also expanded his business to include beverages, collaborating with Lil’ Baby to launch Oowee Lemonade, a five-flavored lemonade line. He has appeared on various media outlets, such as CBS Morning Show, ABC’s The Jimmy Kimmel Show, BET, Fox News, People Magazine, The Tavis Smiley Show, Black Enterprise, Forbes, and Entrepreneur Magazine In this episode… Launching and growing a snack brand is no easy feat. It takes more than just having a quality product with great flavors. So, how can you be strategic and innovative to thrive in this competitive industry? Imagine your snack brand associating with the biggest names in the music industry, like