Market Proof Marketing: New Home Builder Marketing Insights

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Julie Jarnagin and Jen Barkan! The team shares good and bad stories about their Christmas trees both past and present. Jen asks, “How many chances do you give someone who is underperforming before you tell them their position isn’t a good fit?” and they unpack scenarios around that situation. Kevin shares his opinion on builders including more information and specifications about homes on their website which lead the three into a deep, deep rabbit hole.Story Time (05:10)Jen has turned Online People Talking into a podcast after a nudge from Andrew and it was released last week!Julie has started a food diary and has noticed that it’s like analytics.Kevin has been talking with builders about how they have great imagery right now around products but lack specifications.The News (46:12)Global Advertising Growth Is Expected to Slow in 2024, Excluding Elections Spending ( www.wsj.com/articles)Redfin Predicts 2024 Will Be the Year