Market Proof Marketing: New Home Builder Marketing Insights

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Beth Russell and Jackie Lipinski! The team talks about how implementing innovative and personal content can feel uncomfortable, but that it's a positive growing pain. Jackie shares how important it is to pretend you’ve never seen your website before and look at it with fresh eyes! They talk about AI and how, despite the buzz around it, it is still just a tool and is not ready to replace anyone, especially on a human interaction level.Story Time (08:03)Beth is excited about an upcoming announcement on DYC: All Access! Be sure to login and read all about it.Jackie has been watching a lot of “Bluey” and a specific episode reminded her of a game she plays with builders. Andrew was bamboozled by a solar salesmen and made to look at solar panels with a different perspective.The News (19:46)Google will start phasing out third-party cookies in weeks with new feature (https://martech.org)Google’s best Gemini demo was faked