Content Sells: Attract, Convert & Keep Your Ideal Clients With Content Marketing That Works

Over the years there’s been a lot of buzz around this idea of “10X-ing.” And with the release of the book “10X is Easier Than 2X” by Dan Sullivan and Dr Benjamin Hardy Suzi and Michelle got to thinking about this idea of 10X and especially how it relates to women marketers and business owners. Is it all hype? Is 10X REALLY easier than 2X? Or is there even any merit in comparing the two? Do we actually need BOTH? If you’ve ever been “turned off” by the “bro marketer” take on 10X, then this is the episode for you. Your hosts Suzi Dafnis and Michelle Falzon share their views on the 10X vs 2X debate. This is a “juicy” show and they say some things that might surprise you, whichever side of the 10X debate you might be on. Listen to This Episode to Hear More About: -> Why you can’t always increment your way to growth. -> The big distinction Suzi & Michelle hope every reader gets when reading books like “10X is Easier Than 2X.” -> The massive takeaway from Dan Sullivan and Ben Hardy’s book that unlocked the 10X