The Rise Of The Young Podcast

In this episode, Casey Adams interviews Mike Alden, the CEO of Alden Publishing and co-founder of Wicked Happy. They discuss Mike's journey in publishing and marketing books, the changes in the publishing world, and the success of authors. Mike shares his background and the impact of books on his life. They also dive into the lessons Mike has learned in business, including the importance of marketing and taking care of oneself financially. In this conversation, Mike Alden shares his experiences and insights on various aspects of business and personal growth. He discusses the mistakes he made in being too generous and overpaying people, as well as the importance of staying focused and not taking the eye off the ball in business. Alden emphasizes the difference in mindset between employees and business owners, highlighting the need for owners to be vigilant and have a top-level understanding of every aspect of the business. He also shares the story behind the creation of the brand 'Wicked Happy' and