Sunny Side Up

Ep. 449 | Marketing Masterclass: ABM, Attribution and Leadership

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Sinopsis

Episode Summary In today’s episode, Erik Charles emphasises the importance of understanding the difference between incentives and rewards in the workplace. His extensive experience across various companies, including his current role at Xactly Corp, has given him profound insights into effective revenue and incentive management. Erik's career journey demonstrates the value of adaptability, a keen understanding of market dynamics, and the significance of integrating sales, marketing, and engineering to drive business success. His insights are a valuable guide for professionals seeking to enhance their approach to revenue generation and employee motivation. About the Guest With over 30 years of experience in marketing, consulting, and solution evangelization, Erik has cultivated a deep passion for bridging the realms of sales, marketing, and engineering to propel the advancement of revenue and incentive management. As the Chief Evangelist at Xactly Corp, his role involves collaborating with partners, analys