Market Proof Marketing: New Home Builder Marketing Insights

Like and subscribe on your favorite platform!In this episode, Kevin Oakley, Andrew Peek, Beth Russell and special guest Karla Tuten dive into the world of chaos. The team discusses making things complicated for the sake of being complicated instead of leaning into the complexity of simplicity. They remind people it’s okay to ask questions because simple questions lead to better questions, better questions to advanced, and advanced questions lead to insight. Kevin reminds us that a little friction can be helpful if done correctly.Story Time (04:23)Beth came up with a wonderful analogy after choosing her lunch.Andrew had a terrible customer experience at a new Ace Hardware store.Kevin visited a builder in Colorado and had two takeaways.The News (33:02)Why OSCs Taking Over Onsite Leads is a Bad Idea (https://www.doyouconvert.com)48,000 companies sent Facebook data on a single person (https://www.theverge.com)Mortgage demand surges more than 10% as lower interest rates lure homebuyers (https://www.cnbc.com)Gen Z