Plan2brand Podcast

[Ep48] The Importance of Trust, Authenticity and Relevance when Building and Nurturing Leads 

Informações:

Sinopsis

In our recent episode, we had the pleasure of welcoming Lisa Sweeney to the show. Lisa shared invaluable insights into the importance of having trusted authorities on your team, the significance of opt-ins, and the impact of lead magnets on conversion rates.  We delved into the world of content creation, discussing the preferred methods of content consumption for your ideal client, the importance of offering content in multiple formats, and the value of authentic conversations to connect with your audience.  Lisa and I also had a thought-provoking conversation about the immense power of storytelling and the need for authenticity in building trust with your clients. We discussed the customer journey, the importance of responsiveness, and the significance of having a clear message, strong opt-in resources, and effective email sequences along with suitable technology to support your business momentum.  Additionally, Lisa shed light on the upcoming 5-day challenge where we will be sharing key components to help y