Attractionpros Podcast

Jenny Williams leads attend media, an advertising agency working primarily with cultural and non-profit attractions.  As a Media Strategist, Jenny works with zoos, gardens, museums, and aquariums to align their efforts across media strategy and investing in advertising.  Jenny began working in media in November of 2007, which is the same time that Facebook launched its advertising platform.  Throughout her career, she gravitated toward working with attractions and developed an even deeper niche within non-profit and cultural attractions to help align their advertising around the mission.  In this interview, Jenny shares practical advice about putting together an effective media mix, non-profit marketing, and tracking the right metrics.   An effective media mix “You can’t post the same ad across all channels and expect it to serve the same purpose.” There are so many channels that need to be considered when placing advertisements based on the audience attractions are looking to target and the message they ar