The Fizzle Show

Listen, there is a TON of competition in business today. The internet, which enables all of our personal businesses like never before, also makes it so now you compete with the entire world. But, we have a powerful tool at our disposal: specialization, focus, narrowing our target market, [aiming at a smaller business niche]. Now, if you’re already selling a bunch of product successfully — if your storehouse and bank account is full! — well then, you probably don’t need to specialize any more… it’s working, you’ve got it, well done. But, for many of us — especially those of us who are still getting our businesses off the ground — specialization, aiming at a smaller niche, focusing on a more precise target market, can make all the difference in getting your business flying, getting found, producing revenue. A great niche can help you: - get that difficult and necessary initial traction because your business is more remarkable to specific group of people. - resonate powerfully with visitors when they l