#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Craig Rodney talks with Jason Barnard about how to escape survival mode in your agency. Craig Rodney is a marketing agency coach with a penchant for profit and exit coaching. In 2002, at the tender age of 26, Craig founded a technology-focused PR agency that grew into Cerebra, Africa’s largest social media marketing agency. in 2013, Craig and his business partner sold Cerebra to WPP, and at the end of 2016, Craig exited. After a year of mental and emotional recovery, Craig was drawn back into the agency world when he was approached by a small agency asking for his help. Since then, Craig has assisted more than 100 agencies around the world, many with their own exits. In 2022, Craig launched his Agency to Exit coaching program to complement his private agency coaching. The 10-week program aims to help agency owners create immense value for their business before their exit and makes agency owners want to keep their business. Agencies in survival mode face the challenge of balancing the urgency to generate