Keen On

EPISODE 1715:  In this KEEN ON show, Andrew talks to David L. Rogers, author of THE DIGITAL TRANSFORMATION, about how to rebuild organizations in our age of continuous changeDavid Rogers is the world’s leading expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. In his newest book, The Digital Transformation Roadmap (2023), Rogers tackles the barriers behind the 70% of businesses that fail in their own digital efforts. He shows why every business must transform not just its products―it must transform the organization itself. Rogers offers a five-step roadmap to rebuild any organization for continuous digital change. His previous landmark bestseller, The Digital Transformation Playbook (2016), was the first book on digital transformation and put the topic on the map. Now published in thirteen languages, it defined the discipline by arguing that digital transformation (DX) is not about technology; it is about strategy, leadership, and new ways of t