Keen On

Episode 1603: In this KEEN ON show, Andrew talks to Eric Yaverbaum, author of PR FOR DUMMIES, about Twitter, Threads and why even 62 year-old guys like himself need to be on social mediaEric Yaverbaum, CEO of Ericho Communications, is a communications, media, and public relations expert with over 41 years in the industry, having co-founded Jericho Communications and served as President from 1985 until its successful sale in 2006. Eric has worked with a wide-range of top-of-their-industry clients, including Sony, IKEA, Progressive Insurance, Domino’s, Beachbody, H&M, and fitness guru Jack LaLanne, with whom he introduced fitness and wellness culture to Middle America in the 1980s, helping kickstart the same movement that brought aerobics and juicing to American households. Eric, a global leader in public relations, has the influence and reach to give his clients the exposure they need, getting them placements in media outlets as varied as the Today Show, NBC Nightly News, Good Morning America, CBS This Mor