Attractionpros Podcast

Recently, Universal Orlando shared additional details about Epic Universe, scheduled to open in 2025.  The news of the upcoming park’s opening sparked a conversation about sustaining guest and employee experience initiatives on a continual basis.  Grand openings are often accompanied by fanfare and confetti, but attractions are built for the long term, rather than the initial splash they make.  In this episode, Matt and Josh talk about getting past the honeymoon phase, using feedback to drive growth, and moving the goalpost. Getting past the honeymoon phase "Every day should be a grand opening." There is substantial effort that it takes to open a large attraction such as a theme park.  From construction to marketing and hiring, the majority of work activity is pointed toward the grand opening.  Once the grand opening occurs, the initial novelty eventually wears off, and now the team needs to shift toward long-term operations. However, when guests visit for the first time - even years after opening, the att