#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Abby Wood talks with Jason Barnard about how to create authentic content that's unique to your brand. Abby Wood is the founder of The Content Lab (a white-labeled content agency) and Content Goodies (a provider of white-labeled content templates for agencies). She is also the co-founder of Ireland Website Design (a full-service eCommerce agency) and LearnRight (a white-labeled LMS solution). Abby has worked as a content strategist and copywriter for over 12 years. Originally from Cambridge, England, she now lives in Ireland with her partner Nick and their border collie Bosco. The uniqueness of a brand sets it apart from its competitors and helps to create an unmistakable and groovy identity and leave a lasting impression on customers. Authenticity, on the other hand, fosters trust and emotional connection with the audience and ensures long-term loyalty and sustainable growth. By demonstrating what makes a brand incredibly original and authentic, companies can attract the right audience, stand out in sea