Leading Voices In Real Estate

Sheryl Palmer, Chairman and CEO of Taylor Morrison Home Corporation, joins as our second leading voice within the homebuilding industry (after Larry Webb, CEO of the New Home Company). Taylor Morrison is one of the nation’s top-ranked public homebuilders, following the company’s IPO in 2013, which Sheryl oversaw. With her college studies in special education and a career start in the sales and marketing department at McDonald’s, Sheryl shares how she came into the homebuilding business and how these prior, non-real estate experiences have influenced her consumer-first approach to the business. Additionally, we talk about Taylor Morrison and the homebuilding industry’s response to COVID-19 and her prognosis for the sector going forward. Throughout the conversation, Sheryl demonstrates candidness, both as an executive leader in business and in her non-work life, even sharing her personal experience with a life-threatening illness.Sheryl has overseen Taylor Morrison, the Scottsdale, Arizona based homebuilder, si