Play Big Brand Bold

In this episode of the Brand Builders Love podcast, I engage in a fireside chat about AI and its implications for business with Amy Williamson, a copywriter and AI enthusiast. Amy shares her journey into AI, sparked by witnessing the creative possibilities it offered through a fellow copywriter's experimentation. She emphasizes AI's role as a creative assistant rather than a replacement for humans, highlighting its potential to streamline tasks, spark ideas, and enhance content creation. Key Takeaways:  Embracing AI, like ChatGPT, as a creative assistant can revolutionise your approach to copywriting and content creation, augmenting your efforts rather than replacing them entirely. Providing clear context and guidance to AI tools is crucial for getting the best results. Understanding your brand voice, audience, and messaging points helps AI generate more relevant and effective content. Don't hesitate to experiment with different AI tools and functionalities to find what works best for your specific needs