Attractionpros Podcast

This episode started with a question about what we as an industry might be lacking compared to other industries. It just so happens that Josh and Matt were talking about premium experiences just before recording, so that happened to be on our minds. In this episode, we talk about possible enhancements attractions can make to premiumize both the guest and employee experience.  At its core, a premium experience is based on three things: exclusivity, efficiency and personalization. With that in mind, we brainstormed a few ways to include those in our offerings to guests and employees. For example, what if guests who opted for a premium experience not only had a special parking pass, but a separate lane to bypass all other traffic?  Or better (or even more premium) yet, what if a van or limo arrived to pick the guests up and bring them to the park?  Would THAT feel like a premium start to the day? We also talked about this for employees, and discussed that what employees really crave is to be heard, valued and kn