Life Coach You! Life Coach School

In this insightful podcast episode, Wayne Sutton explores the vital role of persuasion in achieving success. Drawing on personal experiences, Sutton demonstrates the power of influence and how it can set you apart in the business world. The episode kicks off with a powerful statement addressing the importance of persuasion. Sutton then delves into his own experiences as a realtor, explaining how writing a book made him stand out amongst a sea of competitors. This unique approach won him clients and demonstrated the power of authority in persuasion. While speaking about his book, 'Sold', he recounts how he broke down the entire process of selling a home for potential clients. A simple, yet efficient strategy, offering the book for free helped him gain the trust of clients and cracked open opportunities for business deals. Instead of taking the conventional road with advertisements, he single-handedly marketed himself through a self-published book. His unconventional approach paid off and afforded him an edge o