Life Coach You! Life Coach School

Discover the potential of persuasion in achieving business success with Wayne Sutton as he reveals the underlying principles of influence rooted in science and tested in reality. In this enlightening podcast episode, Wayne discusses how your state of mind, or what Tony Robbins calls 'state management,' can greatly impact your ability to persuade others, emphasizing its importance especially when it comes to sales and marketing.   He explores the concept that people don't just buy products or services, but also the states of mind associated with them, unraveling the subtle nuances in human behavior that smart marketers can leverage. With interesting anecdotes and practical advice, Wayne walks you through the process of how to guide prospects towards making beneficial decisions for your business.   Furthermore, he highlights the power of cultivating particular states of resourcefulness, such as intelligence, reasonableness, and helpfulness. By nurturing these conditions and ensuring that they are fully intact w