Grow My Salon Business Podcast

I often get questions like, “I get a lot of new clients, but we never seem to grow. Where are we going wrong?”  So today, I want to talk a little about the role of marketing and what marketing really is.  Many salon owners are focused on growth. So all their attention, time, money, and energy are focused on attracting new clients into the business. But the problem is that they are only addressing one component of marketing.  In today’s show we will discuss  Client Generation: Attracting new clients.  Client Conversion: Turning those new clients into regulars.  Client Retention: Keeping them as long as possible. And lots more!   In this Episode: [01:01] What role does marketing play?[01:44] Marketing has three components.[02:42] The three reasons clients don’t come back.[03:24] The most common reason clients don’t return.[05:50] Clients should feel wanted and not rushed.[09:00] Finding new clients is only the first step.[10:40] Being friendly and positive can make a huge difference.[13:08] A recap of what ha